Press Release

The 1st-ever Indoor Test Drive Zone in Hong Kong at IMXHK     Creates a Zero Emission Brand New Driving Experience | F

19/03/2020

Hong Kong’s first-ever world-class car event, the International MotorXpo Hong Kong (IMXHK) 2020, will be held from 10 to 14 July at AsiaWorld-Expo.  The organiser, International Motor Show (HK) Management Limited announced various diversified activities of this event themed “Road to the Future” today.  At the car show of IMXHK, car manufacturers will showcase the latest car models alongside innovative technology.  In order to nurture culture and development of electric vehicles (EV) in Hong Kong, the first-ever indoor Zero Emission Test Drive Zone will be staged as well.

 

The First-ever Indoor Test Drive Zone in Hong Kong

Popularisation of EV is an indisputable trend of future development of automobiles.  The Hong Kong Government has been proactively promoting the steady development of EV in Hong Kong and has allocated funds to expand the charging network and infrastructure to facilitate the development of EV.  As a forward-looking organiser with corporate social responsibility, we fully support Government’s policy direction, and strive to nurture EV culture in Hong Kong.  Therefore, IMXHK 2020 will set up the Hong Kong first-ever indoor Zero Emission Test Drive Zone for the public at AsiaWorld-Expo.  Participants can experience EVs in-action and associated products in-operation by test-driving the latest EV models of selected car brands and raise awareness and interest in EVs comprehensively.

 

Tesla’s Latest Models for Trial

Themed as “zero emission”, the most special feature of this indoor EV-exclusive Test Drive Zone is that it is connected to an outdoor test drive area.  Participants can have “dual experience” of driving starting from indoor to outdoor which is first-ever in Hong Kong.  As a pioneer of eco-friendly EV market, Tesla’s mission is to accelerate the world’s transition to sustainable energy.  IMXHK is pleased with the joining of Tesla, which will provide the latest models at the Zero Emission Test Drive Zone for participants to experience EV’s unique performance and technology.  This Zone is supported by Hong Kong Productivity Council – Automotive Platforms and Application Systems (APAS) R&D Centre and powered by EV Power & E-Charge (HK) with charging stations, peripherals and services.  Participants can have handy and speedy charging experience through “E-Charge” stations.  A photo area will also set up for participants to capture cars-in-action splendid moments.

 

A Series of Exciting Activities

There will be a series of exciting programmes and activities at IMXHK 2020 creating special interactive experiences for all the visitors, such as Global Automotive Forum, Renowned Designer and Lifestyle Zone, IMX CARnival complemented with eSports and inter-activities, as well as automotive parts and accessories trade show.  This promises to be a “must-see” for all car lovers from Hong Kong, Mainland China, APAC region and other countries.

 

– The End –

 

About International MotorXpo Hong Kong (IMXHK)

IMXHK 2020 will be held from 10 to 14 July 2020 at AsiaWorld-Expo.

Striving to bring a brand new experience to the participants, IMXHK 2020 is an auto-themed event composing of a wide variety of activities suitable for everyone.  By bringing together a fascinating array of international motor brands and the latest auto technologies, IMXHK promises to be a “must-see” for all walks of life, as well as an important platform for car debuts, knowledge exchanges and business cooperation.

In addition to exhibiting designer cars, concept cars and passenger vehicles, IMXHK will present a Global Automotive Forum on future mobility, IMX CARnival with fun-filled interactive and eSports activities, Zero Emission Test Drive Zone for green mobility, and two competitions under “Hong Kong Design Initiatives”.